According to a company tweet on Saturday, Twitter Inc. will relaunch a revised version of its subscription service Twitter Blue on Monday at a lower cost for Apple users.
Customers can subscribe to the updated service, which allows users to edit tweets, add 1080p videos, and receive a blue checkmark after account authentication, for $8 (approximately Rs 660) per month over the Internet but for $11 (about Rs 900) per month via Apple iOS, according to the company. Follow For More Updates at satiknews.com
Twitter didn’t explain why Apple customers were being charged more on the Internet than other users, but media reports suggested that the company was looking for ways to balance the prices charged in the App Store.
Early in November, Twitter had initially introduced Twitter Blue before halting it as phoney accounts proliferated. The launch was then postponed once more, this time to November 29.
Elon Musk, who purchased Twitter for $44 billion in November, cited a number of issues with Apple in a series of tweets last month, including the 30% fee the iPhone manufacturer charges software developers for in-app purchases. For the latest news, follow us on Google News
The cost has sparked complaints and legal actions from companies like Epic Games, the developer of Fortnite, and drawn the attention of regulators throughout the world.
Musk’s efforts to increase subscription revenue at Twitter, partly to make up for the exodus of advertisers due to content moderation concerns, may be hampered by the cost.
Then, he said that Apple had threatened to exclude Twitter from its app store and noted that it had halted advertising on the social networking site.
However, during a second meeting with Apple CEO Tim Cook, he tweeted that the confusion regarding Twitter’s distance from Apple’s App Store had been cleared up.