In India, Samsung dominated the 5G smartphone market in 2018. The company recently declared its intention to “democratize 5G in India” by 2023. Samsung wants to make 5G smartphones accessible to everyone, but it will continue to offer 4G smartphones in the entry-level market.
The company’s Head of Product & Marketing in India, recently declared that the Galaxy A series, which has more than 62 million customers, will be the most popular smartphone line in India in 2022. In Q4 2022, Samsung surpassed Xiaomi to become the largest smartphone OEM in the nation. Follow For More Updates at satiknews.com
Given that the company also released Galaxy M and Galaxy F devices, with the latter series being exclusive to India, it’s an intriguing development. Despite these efforts, it appears that the Galaxy A lineup is the one that Indian consumers on a budget prefer, so Samsung will concentrate more on it.
Samsung wants to continue to be at the top of the list in 2023, the Senior Director added. In order to do this, the company is placing a bet on 5G with the goal of having 75% of its smartphone sales in India come from 5G devices.
The Galaxy A14 5G and A23 5G were already made available by Samsung in India earlier this month, and according to Aditya Babbar, the company will continue to bring additional 5G phones here this year.
Samsung is still committed to the 4G market, though. Samsung wants to “continue to innovate at every price point and evolve as the market grows,” despite the fact that it is challenging for companies to bring 5G to the INR 10,000 price segment. In light of this, 4G smartphones are a permanent fixture. Until 5G technology is more reasonably priced, at least.