Ira Bob Born, a business entrepreneur known as the “Father of Peeps” for automating the production of marshmallow chicks, passed away on January 29th at the age of 98. Born was the longtime boss of the 100-year-old family business Just Born Quality Confections, which said on Monday that he had died peacefully the day before. Follow For More Updates at satiknews.com
Who Was Bob Born?
Bob was born on September 29, 1924, in New York City. The little candy company Just Born Inc. The family then moved to Bethlehem, Pennsylvania, which is now the company’s headquarters.
Lehigh University awarded Bob Born a degree in engineering physics. He enlisted in the American Navy, serving as a lieutenant on a destroyer in the Pacific and a radar specialist. Later, the Navy sent him to the University of Arizona and the Massachusetts Institute of Technology to pursue graduate studies in math and physics.
Death Reason
Bob Born grew up in a family of confectioners and continued in their profession. Young, he began helping out in the confectionery shop run by his family, and eventually took it over. He developed Peeps as a result of his enthusiasm for candy-making and his experiments with various recipes and ingredients.
Peeps, a marshmallow treat covered in coloured sugar and initially launched in 1953, immediately gained popularity among both children and adults. Born’s Peeps were renowned for their fluffy, vibrant hues, and distinctive shapes. Born’s Peeps became a household name and a symbol of Easter as the Born’s Peeps brand developed through time.
It is impossible to overestimate Bob Born’s significance to the confectionery business. He introduced marshmallows in a novel and entertaining way and altered people’s perceptions of them. He was a great innovator, and his Peeps are now commonplace in the Easter candy section. In addition to being a fantastic confectioner, Bob Born was a visionary with a distinct goal in mind.
